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In Praise of the Wonky Blurb: Why a Muddled Back Cover Beats a Perfect One

In Praise of the Wonky Blurb: Why a Muddled Back Cover Beats a Perfect One

Polished marketing copy slides off the memory like rain off a coat. The overstuffed, over-promising, faintly deranged blurb sticks — and small presses produce the best of them. A defence of the messy back cover, plus an exercise in rewriting a classic in three glorious sentences.